Evidence, connected.Store. Visit. Photo. One record.
WEB DASHBOARD + FIELD APPIllustrative product preview
BUILT FOR THE PEOPLE BEHIND THE SHELF.FMCG brands✳Distributors✳Retail teams✳Merchandising agencies
01 / A CLEARER WAY TO WORK
Close the gap between the plan and the shelf.
Stop piecing your operation together from spreadsheets, messages and disconnected photos. Give every visit a purpose—and every decision the evidence it needs.
01
⌖⌖✓
Plan with purpose.
Bring stores, teams and routes together. Build visit schedules around the way your operation works.
ROUTES & JOURNEY PLANS02
▤✓GPS verified
Execute with proof.
Check in, complete shelf tasks and capture photos. Keep the context attached to every store visit.
FIELD EXECUTION & EVIDENCE03
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See what matters.
Turn store-level observations into operational reports. Find gaps and give your next action a clear starting point.
VISIBILITY & REPORTING
02 / YOUR OPERATION, CONNECTED
A full picture. One platform.
From the merchandiser’s first stop to the manager’s daily review. Explore the tools that connect the work.
A BETTER START TO EVERY DAY
The right team. The right stores.
Organize stores into routes, assign your field team and turn visit frequencies into a practical weekly journey plan.
Journey plan complianceScheduled vs. completed visits
XLSX
02
Product availabilityStore and SKU observations
XLSX
03
Planogram complianceScores by store, category and check
XLSX
From captured data to a useful report.↗
GPS-verified visitsPhoto evidenceMust-stock listsPlanogram complianceCompetitor prices & promotionsShare of shelfExpiry & FEFOCold chainReturns to vendorOffline field appArabic & EnglishXLSX reports
03 / INSIDE MIMZ
The real product. Not a mock-up.
These are screens from mimz itself, running on demo data. Pick a module to look around.
Start the day with what needs attention. On-shelf availability, out-of-stocks, expiring batches, cold-chain breaches and returns waiting for approval, each with the store and the next step.
Know which shelves match the plan. Set the approved layout and checklist per category. Merchandisers photograph the shelf and answer the checklist; you see scores, overdue stores and the checks that fail most.
See where you are undercut. Competitor shelf prices and promotions, captured in store and compared with your own price for the same product, with a price index per store.
Find the gaps before the customer does. The latest shelf check for every product in every store, the weakest stores first, and the gaps that keep coming back.
Act on expiry before it becomes a write-off. Every batch on the shelf by days to expiry, the value at risk, and a suggested action: rotate to the front, mark down or pull.
Keep chilled products safe. Chiller and freezer temperatures logged on every visit, with a note and a photo for every reading out of range.
Built for the store floor. GPS check-in, shelf photos, availability, prices, planogram checklists and returns, in English or Arabic, even without a connection.
Screens from the mimz demo workspace. Store names and figures are sample data.
04 / OUR TEAM IN THE FIELD
Our merchandisers. Your shelves.
mimz merchandisers visit your stores on a planned route. Everything they do is recorded in the mimz app with GPS, time and photos, so you see the work as it happens.
WHERE THE WORK HAPPENS.
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Every shelf tells a story.Bring the details back with you.
BEFORE & AFTER
The same shelf, before and after our visit.
Merchandisers photograph each category when they arrive and again when they finish. Both photos are saved with the visit, so you can see exactly what changed.
Drag the line to compare.
BeforeAfter
01
Today’s route
Each merchandiser starts the day with a route: which stores, in what order and at what time. A missed visit shows up in journey-plan compliance.
ROUTES & JOURNEY PLANS
02
GPS check-in at the door
The visit starts at the store entrance. The app records the location and the time, and the merchandiser takes a store-front photo.
GPS CHECK-IN · STORE-FRONT PHOTO
03
Shelves stocked, gaps flagged
Every must-stock product is checked on the shelf. Gaps are refilled from the back store, and anything still missing is reported as out of stock.
MUST-STOCK & AVAILABILITY
04
Planogram checks
The approved layout is on the tablet. The merchandiser compares it with the shelf, answers the checklist and photographs the result. Each store gets a compliance score.
PLANOGRAM COMPLIANCE
05
Share of shelf
Facings are counted brand by brand, so you know how much of the shelf is yours and how that changes from visit to visit.
SHARE OF SHELF
06
Shelf prices and promotions
The price on the shelf and any promotion are captured in store. You see your own price in every store, and every change to it.
PRICE CHECKS
07
Competitor activity
Competitor prices, promotions and displays are recorded with a photo and set against your own price for the same product.
COMPETITOR TRACKING
08
Expiry dates and rotation
Expiry dates are recorded batch by batch. The shortest dates go to the front, and stock close to expiry gets an action: rotate, mark down or pull.
EXPIRY & FEFO
09
Chiller and freezer temperatures
Temperatures are read on every visit, with a photo of the display. A reading out of range is flagged and followed up with a note.
COLD CHAIN
10
Returns to vendor
Damaged and expired stock is pulled, photographed and logged as a return. The office approves it and the vendor collects it.
RETURNS TO VENDOR
11
Displays and promotions
Promotion stands and end-caps are built to the agreed layout, with before and after photos as proof.
DISPLAY EXECUTION
12
Back-store stock to the shelf
Deliveries and back-store cartons are moved to the shelf, and the units on the shelf are counted, so you can see what each store holds.
STOCK ON SHELF
IN YOUR DASHBOARD
You see it all, as it happens.
Visits, photos, prices, returns and alerts reach the mimz dashboard while the team is still in the store. Approve returns, follow up the exceptions and export reports for every store.
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Keep moving, even offline.
Complete field tasks without a connection and sync captured data when connectivity returns.
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The detail stays with the visit.
GPS, stock observations, prices and photo evidence come together in a structured record.
Photos on this page illustrate the work our merchandisers do in store.
05 / YOUR TEAM. YOUR OPERATION.
Built around your world.
A shared view for every part of the retail operation. Choose your team to see where mimz fits.
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Track must-stock availability, planogram compliance and your prices against the competition. Review visit evidence and focus your next conversation on the stores that need attention.
Organize stores and field teams by territory. Plan coverage, follow visit completion and bring stock and expiry observations back into your daily operational review.
Coordinate merchandisers, store assignments and photo evidence. Use structured visit records and operational reports to make the work easier to review with your clients.
Store and product data, field teams, route plans, GPS-verified visits, shelf observations, photo evidence and operational reporting—all within one merchandising workflow.
Is mimz available in Arabic?+
Yes. The web dashboard and the field app both work in Arabic and English, and each person can switch language at any time.
Can field teams work without internet?+
The mobile workflow supports offline capture. Teams can continue their visit tasks and sync data when a connection becomes available.
Can we check planogram compliance and competitor prices?+
Yes. You set the approved shelf layout and checklist for each category, and the competitor products to watch. Merchandisers capture both on the visit, and you see compliance scores and price gaps by store.
Can we use our existing stores and products?+
Yes. Store and product masters are part of the platform. In your demo, we’ll discuss your data structure, must-stock lists, routes and the best setup for your team.
What can managers review and export?+
Visit completion and journey-plan compliance, availability, our and competitor prices, expiry, planogram compliance, share of shelf, cold chain and returns. Reports export to XLSX.
How is pricing worked out?+
Pricing depends on your team and operating needs. Share your field team size and coverage with us, and we’ll discuss a proposal suited to your operation.
07 / LET’S CONNECT THE DOTS
Your next chapter starts with a clearer view.
Tell us a little about your operation. We’ll walk you through the platform with your team’s needs in mind.
WHERE THE WORK HAPPENS.
BeforeAfter
